360° VR Integration & Virtual Showroom Expansion

Our Solution

We delivered a hybrid VR upgrade, consisting of both new interactive content and visual refinements to the existing experience. The project was structured into five main components:

1. 360° VR Videos (x3)

Each video focused on one of Alcon’s key innovations, providing an immersive and intuitive explanation:

• Water Gradient Technology
  Shows how moisture retention works through layered lens material—highlighting all-day comfort.

• Smart Tears Technology
  Demonstrates interaction with the tear film to stabilize comfort and visual clarity.

• Precision Balance 8/4 Design
  Visualizes lens design and its role in stabilizing orientation—especially important for astigmatism.

Features:

• CGI-based 360° animation

• Spatial audio and voice-over narration

• Optimized for standalone VR performance

2. Interactive Product Family Area

A new section within the Unity-based Alcon World VR environment, showcasing the complete product lineup.

Features:

• Clickable products with visual and textual information

• Immersive space for brand storytelling

• Simple UX for easy navigation

3. Visual Enhancements Across the VR App

Features:

• Shader upgrades for materials

• Dynamic lighting improvements

• Texture optimization for VR performance

• Performance tuning for Quest and PICO devices

Technical Overview

VR Deployment:

Key Functionalities:

• • High-resolution embedded 360° videos

  • Spatial audio per scene

  • Interactive VR showroom for the product line

  • Optional content branching based on user interest

  • User-friendly navigation for both novice and expert VR users

The Result

• Delivered a highly visual, immersive learning environment that simplifies complex optical technology.

• Enabled Alcon’s sales and marketing teams to communicate key innovations more clearly and memorably.

• Increased user engagement and knowledge retention via interactive storytelling.

• Provided a scalable asset for global reuse across training, sales, and events.

• Elevated the perceived innovation and brand value through polished visuals and advanced interaction.

Why It Worked

• Simplifies complexity through visual metaphors and guided interaction.

• Boosts user engagement via active learning in immersive environments.

• Drives conversion by helping reps tell clearer, more compelling product stories.

• Future-proofs sales enablement materials through reusable, high-quality assets.