Formula 1 – AR race



According to the latest report by PWC, “Virtual and augmented reality could deliver a £1.4trillion boost to the global economy by 2030.” Thus, businesses these days require progressive solutions to stand out from the crowd and be their own competition.
Our goal was to explore new opportunities in the Augmented Reality field and measure its impact on business improvement- the innovation in the field of hardware and software.


While AR has donned many hats already, we decided to rule out a few possibilities. Our team went ahead and tested different ways of interacting with the application and how AR can be used to enhance the live broadcasting experience. Since technologies such as AR and VR are becoming big economic boosters, it’s only fair for us to maximize their potential and discover all the industries that could benefit from them.


We filtered out quite a few layers and added the element of AR to achieve desired goals. Our idea of applying voice commands to control the movement of the objects, changing the physical characteristics of the objects displayed in AR with virtual buttons and presenting real-time data for an immersive experience of live sports events was surely a success.